CIH Brand Guidelines

To see examples go to https://brand.ucsd.edu/index.html 

1. Logo & When to Use It

  • Primary Health logo – for all consumer‑facing communications (patient brochures, website pages, digital ads, signage).
  • Clinical‑only logo – use only for internal clinical documents or when the audience is strictly patients of the health system.
  • Do not alter the logo: no recolouring, stretching, or adding effects. Keep the clear‑space equal to the height of the “U”.
  • Placement – top‑right on web pages, top‑left on printed flyers, and always visible on the first and last slide of videos.
  • Logos can be found here: https://brand.ucsd.edu/logos/health-sciences-logos/index.html 

2. Color Palette

Color

 

PMS

 

Hex

 

Use 

 

Health Blue

 

 2767 

 

 #182B49 

 

Logo, headings, key call‑to‑actions UC San Diego Health Sciences Logos

 

Health Gold

 

 1245 

 

 #C69214 

 

Accent elements, highlights UC San Diego Health Sciences Logos

 

All other colors may be used as accents but must meet WCAG 2.1 contrast standards.

3. Typography

  • Headlines – Brix Sans (preferred). If unavailable, use Myriad or any clean sans‑serif.
  • Body copy – Source Sans (regular).
  • PDF/print templates – follow the same fonts; do not substitute with decorative typefaces. UC San Diego Health Sciences LogosVideo

4. Tone & Voice (the five brand tone words)

  • Courageous – bold, forward‑thinking.
  • Sincere – authentic, patient‑centered.
  • Consequential – focus on impact to health outcomes.
  • Agile – innovative, responsive.
  • Collective – teamwork across clinicians, researchers, and patients.

Every piece of copy should reflect these attributes, using an active first‑person voice when possible. Brand ToneBrand Communication

5. Graphic Elements

  • Trident pattern – optional background texture; keep low‑contrast and never replace the logo.
  • Health‑specific icons – use the approved set from the Health brand portal (Pulse).
  • Photography – choose images that show diverse patients, staff, and campus facilities; keep the focus on care and discovery. UC San Diego Health Sciences LogosGraphics

6. Templates & Assets

  • Pulse Intranet (requires AD login) – download letterhead, email signatures, PowerPoint, and flyer templates that already contain the correct logo, colors, and fonts. Health Sciences Logos and Branding Mater...
  • Canva & Google Templates – pre‑approved Health versions are available in the “Health” section of the brand portal.
  • Sample placeholders (replace with actual files):
  •  
  • All external‑facing health‑system materials should be submitted for review.
  • Contact: Email cihweb@ucsd.edu if you have any questions or would like your materials reviewed.
  • Turn‑around: typically 3 working days; allow extra time for revisions.

8. Key Do‑And‑Don’ts

  • Do use the health logo for any patient‑oriented content.
  • Do keep the logo in its approved blue/gold colors.
  • Do follow the tone words in all messaging.
  • Don’t combine the health logo with the main UC San Diego seal or athletics marks.
  • Don’t modify typography or add drop‑shadows to the logo.

CORK Sponsorship

CORK SPONSOR – AT Still Level – $25,000

Supports future funding opportunities for osteopathic medical students and Residents conducting research on Osteopathic Manipulative Treatment, or similar initiatives.

  • 6 conference registrations including cocktail reception
  • Exhibit table at the CORK Conference
  • Digital signage at the CORK Conference
  • Linked logo on the conference web page for one year
  • Recognition from podium during opening remarks
  • Logo in the digital conference program and social media mentions

The fair market value of goods received is $1,488. Your donation to New York Institute of Technology College of Osteopathic Medicine is $23,512.

CORK SPONSOR – NIH Level – $15,000

Supports future funding opportunities for osteopathic medical students and Residents conducting research on Osteopathic Manipulative Treatment, or similar initiatives.

  • 4 conference registrations including cocktail reception
  • Exhibit table at the CORK Conference
  • Digital signage at the CORK Conference
  • Linked logo on the conference web page for one year
  • Recognition from podium during opening remarks
  • Logo in the digital conference program and social media mentions

The fair market value of goods received is $992. Your donation to New York Institute of Technology College of Osteopathic Medicine is $14,008.

CORK SPONSOR – Senior Author Level – $5,000

Supports student physicians in attending annual conferences and professional development, or similar initiatives.

  • 2 regular conference registrations including cocktail reception
  • Exhibit table at the CORK Conference
  • Recognition from podium during opening remarks
  • Linked logo on the conference web page for one year
  • Logo in the conference digital program and social media mentions

The fair market value of goods received is $496. Your donation to New York Institute of Technology College of Osteopathic Medicine is $4,504.

CORK SPONSOR – Principal Investigator Level – $3,000

Supports formal recognition of student research projects, or similar initiatives.

  • 1 regular conference registration including cocktail reception
  • Exhibit table at the CORK Conference
  • Linked logo on conference web page for one year
  • Logo in the digital program

The fair market value of goods received is $248. Your donation to New York Institute of Technology College of Osteopathic Medicine is $2,752.

CORK SPONSOR – Research Assistant Level – $1,000

  • 1 regular conference registration including cocktail reception
  • Linked logo on conference registration for one year
  • Logo in the digital program web page

The fair market value of goods received is $248. Your donation to New York Institute of Technology College of Osteopathic Medicine is $752.

CORK SPONSOR – Student Physician Mentor Level – $750

  • Sponsor 1 student physician to attend the CORK Conference
  • Linked logo on the conference web page for one year
  • Logo in the digital program

The fair market value of goods received is $248. Your donation to New York Institute of Technology College of Osteopathic Medicine is $502.

Individual Sponsorships

Each sponsorship will include logo recognition on the CORK Conference web page for one year, in the digital program and on-site signage at sponsored location(s).

  • Cocktail Reception Sponsor – $5,000 (4 available)
  • Conference Break Sponsor – $1,500 (3 available)
  • Lunch Sponsor – $1,275 (2 available)

Affiliated Institution Sponsor

Please email Dr. Jordan Keys at OMC@nyit.edu for more information.

All proceeds benefit NYIT College of Osteopathic Medicine. New York Institute of Technology is a 501(c)(3) organization.

Become a Sponsor Today

Supports future funding opportunities for osteopathic medical students and Residents conducting research on Osteopathic Manipulative Treatment, or similar initiatives.

CORK 2026 Agenda

8:00–8:15

 
 

Registration / Breakfast

 
 

8:15–8:30

 
 

Introduction / Welcome
Keys / Wolf

 
 

8:30–10:30

 
 

4 × 30-minute lectures

  • Inpatient OMT – Alice Chen, DO
  • TBI – Gunnar Brolinson, DO
  • Neurosurgery / OMT – Dan Miulli, DO, MS, FACOS
  • How to Peer Review – Josh Alexander, DO
 
 

10:30–10:45

 
 

Small group discussion (break)

 
 

10:45–12:15

 
 

Debates / Panel Discussion

  • Sham vs Not – Yao vs King
  • Protocol vs Pragmatic – Belsky vs Cerritelli
 
 

12:15–12:30

 
 

Small group discussion

 
 

12:30–1:30

 
 

Keynote (vs Panel Discussion)
Keynote – Bob Cain

 
 

1:30–2:00

 
 

Small group discussion and lunch

 
 

2:00–3:30

 
 

Hands-on OMT Workshops

  • Gunnar – TBI
  • Miulli – Neurosurgery: treating surgical patients vs bringing technology they use
  • Alice – Inpatient
 
 

3:30–3:45

 
 

Small group discussion (travel)

 
 

3:45–5:00

 
 

Breakout Sessions

  • Baltazar – Research for trainees
  • Xi and Belsky – Funding
  • Shubrook – Manuscript
  • Hensel – Developing OMT protocol
  • Martone – Research design
  • Mercado and Joanne Donague – Ethics / IRB
  • Degenhardt – Models
  • Henderson and Tobey (+ Miulli) – Integration of technology and animals (bench)
  • Wolf – Virtual
  • Alexander – Common errors in research and/or peer review
  • Karen Heskell – Systematic / scoping reviews
 
 

5:00–6:00

 
 

Student research poster presentations

 
 

6:00–8:00

 
 

Cocktail reception

 
 

8:00–8:15

 

Registration / Breakfast

 

8:15–8:30

 

Introduction / Welcome
Keys / Wolf

 

8:30–10:30

 

4 × 30-minute lectures

  • Inpatient OMT – Alice Chen, DO
  • TBI – Gunnar Brolinson, DO
  • Neurosurgery / OMT – Dan Miulli, DO, MS, FACOS
  • How to Peer Review – Josh Alexander, DO
 

10:30–10:45

 

Small group discussion (break)

 

10:45–12:15

 

Debates / Panel Discussion

  • Sham vs Not – Yao vs King
  • Protocol vs Pragmatic – Belsky vs Cerritelli
 

12:15–12:30

 

Small group discussion

 

12:30–1:30

 

Keynote (vs Panel Discussion)
Keynote – Bob Cain

 

1:30–2:00

 

Small group discussion and lunch

 

2:00–3:30

 

Hands-on OMT Workshops

  • Gunnar – TBI
  • Miulli – Neurosurgery: treating surgical patients vs bringing technology they use
  • Alice – Inpatient
 

3:30–3:45

 

Small group discussion (travel)

 

3:45–5:00

 

Breakout Sessions

  • Baltazar – Research for trainees
  • Xi and Belsky – Funding
  • Shubrook – Manuscript
  • Hensel – Developing OMT protocol
  • Martone – Research design
  • Mercado and Joanne Donague – Ethics / IRB
  • Degenhardt – Models
  • Henderson and Tobey (+ Miulli) – Integration of technology and animals (bench)
  • Wolf – Virtual
  • Alexander – Common errors in research and/or peer review
  • Karen Heskell – Systematic / scoping reviews
 

5:00–6:00

 

Student research poster presentations

 

6:00–8:00

 

Cocktail reception

 

CIH Home

Transforming Health from the Inside Out

Established in 2011, the UC San Diego Centers for Integrative Health supports whole-person health care guided by the mind-body-spirit connection. Our Centers foster innovative research, education, and clinical programs that have inspired an inside-out transformation of health care.

Explore Our Centers

The Centers for Integrative Health articulate with every department and division across UC San Diego, have a presence at more than a dozen clinical locations across San Diego, and have acclaimed national and international programs. Administratively housed in the School of Medicine and Department of Family Medicine, the Centers for Integrative Health include:

Krupp Center for Integrative Research (KCIR)

The Krupp Center for Integrative Research is one of the most robust integrative health research programs in the U.S. thanks to a generous gift from Richard N. Krupp (1930-2015).  It supports and administers various independent research projects as well as practice-based research in the areas of integrative nutrition, natural medicine, lifestyle medicine, and integrative public health. 

UCSD-REACH

The NCCIH-supported University of California San Diego REACH Center for Translational Science in Whole Person Health (UCSD REACH) unites integrative health institutions to expand research capacity, develop clinician-scientist research careers, share knowledge, and advance the field of whole-person, integrative health.

Center for Integrative Medicine

The Center for Integrative Medicine provides integrative physician consults, osteopathic manual medicine, acupuncture/Chinese medicine, massage, jin shin jyutsu, integrative nutrition, integrative shared medical visits, and mindful health coaching for more than 15,000 patient visits per year across 12 clinical locations and UC San Diego hospitals.

The Center for Integrative Nutrition (CIN) 

The Center for Integrative Nutrition houses state-of-the-art professional training, clinical care, and rigorous research in integrative nutrition and natural medicine. Services include personal healing through the use of food-as-medicine, targeted natural therapeutics, and the creation and management of dietary interventions for many high-profile research projects.

The Center for Mindfulness (CFM)

The Center for Mindfulness was among the first university-based centers around the world devoted solely to the teaching and study of mindfulness. The Center has more than 20 instructors teaching courses to more than 500 participants per year. It has also participated in numerous research projects and publications.

Center for Integrative Education

The Center for Integrative Education oversees integrative educational programs for medical students, residents and the community, continuing education for health professionals, and numerous outreach activities.

720° Health – Mind Body Resilience Training

Supports law enforcement wellness and resilience through training, research, and resources developed in partnership with the California Commission on Peace Officer Standards and Training.

About Centers for Integrative Health

Established in 2011, the UC San DiegoCenters for Integrative Health supports whole-person health care guided by the mind-body-spirit connection. Our Centers foster innovative research, education, and clinical programs that have inspired an inside-out transformation of health care.

Administratively housed in the School of Medicine and Department of Family Medicine, the Centers for Integrative Health articulate with every department and division across UC San Diego, have a presence at more than a dozen clinical locations across San Diego, and have acclaimed national and international programs. The Centers for Integrative Health include:

  • The Center for Integrative Medicine provides integrative physician consults, osteopathic manual medicine, acupuncture/Chinese medicine, massage, jin shin jyutsu, integrative nutrition, integrative shared medical visits, and mindful health coaching for more than 15,000 patient visits per year across 12 clinical locations and UC San Diego hospitals.
  • The Krupp Center for Integrative Research is one of the most robust integrative health research programs in the U.S. thanks to a generous gift from Richard N. Krupp (1930-2015).  It supports and administers various independent research projects as well as practice-based research in the areas of integrative nutrition, natural medicine, lifestyle medicine, and integrative public health.
  • The Center of Excellence for Research and Training in ​In​tegrative Health works closely with the Krupp Center for Integrative Research​, supporting research excellence and collaboration in integrative health within UC San Diego and across the greater San Diego region.
  • The Center for Mindfulness was among the first university-based centers around the world devoted solely to the teaching and study of mindfulness. The Center has more than 20 instructors teaching courses to more than 500 participants per year. It has also participated in numerous research projects and publications.
  • The Center for Integrative Nutrition houses state-of-the-art professional training, clinical care, and rigorous research in integrative nutrition and natural medicine. Services include personal healing through the use of food-as-medicine, targeted natural therapeutics, and the creation and management of dietary interventions for many high-profile research projects.
  • The Center for Integrative Education oversees integrative educational programs for medical students, residents and the community, continuing education for health professionals, and numerous outreach activities.
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